Dr. Martin Giniger
CLINICAL STUDIES & PRODUCT FORMULATIONS
Dr. Giniger practices on Park Avenue in New York City, the aesthetic dentistry capital of the world. He graduated with highest honors from Fairleigh Dickinson University School of Dentistry in 1980, and completed a GP residency at Newark Beth Israel Medical Center. Following his residency Dr. Giniger went on to earn a prestigious specialty certificate in Oral Medicine and Oral Pathology and a Ph.D. in Chemistry from the University of Connecticut School of Dental Medicine.
He is considered to be the world’s leading authority in the formulation of over-the-counter dental products and teeth whitening preparations. Furthermore, because Dr. Giniger’s world-leading knowledge-base comes from developing America’s most popular dental and oral health products, He also has an impressive track record as expert witness at the national level. In fact, Dr. Giniger has never been on the losing side of any legal matter he has been involved in.
Research and Development
Dr. Giniger has 21 years of experience working for oral care companies and 25 years working as a dentist. He has a special interest in “rapid penetrating” and “effervescent foaming” oral care products and has published several manuscripts relating to this topic.
He has worked full time for many oral care and dental products companies. Of note, he has worked full time for Colgate-Palmolive Company, the world’s largest consumer oral care company. He has also worked, or consulted for Go Smile, Procter & Gamble, Church & Dwight, BriteSmile, Discus Dental and many others. Over the years Dr. Giniger has helped to develop many new oral care and dental products for commercial sale and they have sold more than $10 billion dollars in aggregate for the companies he developed them for. He also currently performs contract clinical research for the world’s largest companies.
Honors
Dr. Giniger is the recipient of many awards and accolades including the prestigious NIH Physician-Scientist Award and many other scientific grants. He was also the recipient of the Lester Burkett Award from the Academy of Oral Medicine for excellence in that sub-specialty of dentistry and has been awarder membership in the Omicron Kappa Upsilon National Dental Honor Society and fellowship in the the International College of Dentistry.
Moreover, Dr. Martin Giniger has been employed by the United States of America Federal Trade Commission to serve as lead expert witness in all oral care and dental related litigation, In this capacity, Dr. Giniger along with a team of Attorneys from the US Justice Department, won a landmark verdict in June, 2011 in the matter of the United States of America versus the North Carolina State Board of Dental Examiners.
Academic Positions / Author / Media Exposure
Dr. Giniger’s academic positions have included Professor of Physiology at the Louisiana State University School of Medicine, Assistant Professor of Oral Medicine at the Louisiana State University School of Dental Medicine, Director of the Medical Blood Chemistry Laboratory at Louisiana State University School of Dental Medicine, Clinical Scholar at the University of Connecticut, Director of the Division of Diagnostic Sciences at the University of Medicine and Dentistry of New Jersey and Director of the Department of Community Services at UMDNJ-New Jersey Dental School.
Dr. Giniger has authored numerous articles and is frequently interviewed by dental journals and consumer magazines; has appeared numerous times on the covers of several widely-read dental journals in the USA and has appear as a guest commentator on many local television news stations.
To learn about having Dr. Martin Giniger speak at your meeting or study club, email him directly at: martin@giniger.com. To learn how you can engage Dr. Giniger for product formulation development, clinical studies click the button below.





Expert Witness Services
Dr. Martin Giniger offers highly experienced expert witness service for litigation case evaluation and dental expert testimony. Included in these services are NAD Claims Evaluation, Dental Product Safety, Dental Records Review and Case Validity Opinions.
Dr. Giniger is a world renowned dentist, with a PhD in Chemistry and he has specialty training in the field of Oral Medicine. Furthermore, his years of working for the world’s largest oral care companies and universities, as well as his expertise in formulating oral care products gives him unique qualifications that typically can trump any expert brought by opposing counsel. Dr. Giniger has never been on the losing side of any matter he has been involved in.
Recent Case History
Recently (2011 – 2013) Dr. Giniger has served as the lead expert witness for the U.S. Federal Trade Commission in the matter of the United States of America versus the North Carolina State Board of Dentisty. This is a matter where organized dentistry sought to exclude non-dentist teeth bleaching options from the citizens of North Carolina.
Dr. Giniger’s expert witness report and week-Long testimony was the key to the United States prevailing in this important CONSUMER RIGHTS matter and just recently, the case was successfully defended in the United States Court Of Appeals for The Fourth Circuit. Dr. Giniger is now actively involved in similar matters involving the both the Alabama and Connecticut State Dental Boards and consumer rights.
Expertise
- Dental Standards of Care
- NAD Claims Validation
- Teeth Whitening and Oral Health Products
- Dental Records Analysis
- Dental or Medical Necessity & Appropriateness of Care Evaluation
- Preparation of Expert Witness Reports
- Deposition and Courtroom Testimony
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